What is “ZONE COVERAGE” and How Do You Implement It?

A concept adopted by large retailers to help their organizations organize and control the sales and/or operational activities that occur on their salesfloor is called “Zone Coverage”. The concept itself is easy to understand and relatively easy to employ. Basically, well organized retailers map their salesfloors into specific areas or “zones”. A zone can be part of a department, an entire department, or even parts of multiple departments. The area that makes up a Zone is more dependent on the physical layout of the salesfloor.

Each zone is the responsibility of specific store associates who are assigned to perform selling and/or operational duties only in their zone. The value in this approach is that store associates gain a better understanding of the duties that they must perform, the times the duties should be done, and where those duties are located. All confusion about who is suppoesed to do what jobs is eliminated.